Creative
Creative design and production
Reels, carousels, thumbnails and banners produced to a weekly rhythm, on brand, without you having to art-direct anything.
The first frame is the whole job
A reel is judged in its first frame and its first second. That is where the work goes: a hook that states the stake plainly, legible text that survives being watched with sound off, and an edit that does not waste the viewer’s third second on a logo animation.
Carousels are a different craft again. They reward a structure — a claim, then the evidence, then the turn — and they get saved and forwarded when the last slide is worth keeping. We build both formats from the same monthly plan, so the reel that performs becomes next month’s carousel and the carousel that gets saved becomes a reel.
Everything is produced against your identity, which is why brand work usually comes first. When it does not exist yet, we set the minimum — two colours, one typeface, one logo placement — before the first post goes out.
Sound off
Most feed video is watched muted. If your reel does not work with the sound off, it does not work.
What you get
Reels, shot and edited
Vertical video with a written hook, on-screen text sized for a phone, captions burned in, cut to hold attention past the third second.
Carousels
Multi-slide posts structured as claim, evidence, turn — designed to be saved and forwarded, not just scrolled.
Thumbnails and covers
Video covers and grid covers that read at thumbnail size and keep the profile looking deliberate.
Stories and reactive posts
Lighter-weight material for the days between planned posts, including festival and local moments.
Print and signage crossovers
The same creative adapted for a banner, a menu or a vehicle wrap when you need it, at no separate design fee.
How the first ninety days run
Nothing here is a surprise on your side. This is the sequence, and roughly when each part lands.
| When | What happens | Your time |
|---|---|---|
| Week 1 | A shoot day at your place of work builds the first library — product, place, people, process. | Half a day |
| Week 2 | First batch produced against the approved calendar. You see everything before it is live. | One approval |
| Weekly | Production continues on a fixed rhythm. Comments monitored daily. | None |
| Monthly | A short phone shoot on your side tops up the library, plus a review of which formats held attention. | 30 minutes |
Where it goes wrong
What most businesses get wrong.
Designing for likes, not saves
Likes are vanity; saves and shares are reach. Creative built to be kept and passed on travels far further than creative built to be tapped once.
A different look every week
Templates pulled from twelve sources make a feed look like twelve companies. Consistency is the cheapest way to look bigger than you are.
Over-produced, under-shipped
One expensive video loses to twelve honest ones. Cadence beats polish almost every time on social.
What good looks like
You’ll know it’s working when…
Where we’d start
We set a weekly creative rhythm on your colours and voice — reels, carousels and thumbnails — so the feed never goes quiet and never drifts off-brand.
- Save and share rates climbing, not just likes
- The feed reads as one brand at a glance
- Creative ships on a predictable weekly rhythm
- You approve the work — you don’t have to art-direct it
What we need from you
- ＋Access to your premises for one shoot day
- ＋Someone who can be on camera, if the format needs it
- ＋Product or service details you want stated correctly
- ＋Anything you are legally not allowed to claim
Questions
Do you shoot, or do we?
We shoot the first library. After that a monthly phone shoot from your side is usually enough, and we return for anything that needs doing properly.
Can you work with what we already have?
Yes. Existing photos, old footage and product shots all get used. Re-cutting an existing library is often the fastest first month.
What if we hate a post?
Then it does not go out. You approve the month before anything is scheduled, and we adjust until the voice sounds like yours.
Works well with
Rarely bought alone.
This craft does its best work paired with a few others — here’s what usually goes with it.
Logo and brand identity
A mark, a palette and a type system, decided once, so that a year of posts reads as one company instead of twelve.
Read →Social profile setup
The unglamorous wiring that decides whether a first-time visitor becomes a follower, and whether next year’s campaigns have any data to work with.
Read →Meta ad management
Campaign structure, copy, creative and daily budget management across Instagram and Facebook — run on your own ad account, in your name.
Read →Read next
SEO and keyword research
The words your customers actually type, mapped to the specific page or video that should answer each one.
Landing page creation
A focused page with exactly one job: turning the clicks your campaigns earn into enquiries sitting in your inbox.
Email marketing and lists
Lists, sequences and campaigns that keep an audience warm between purchases — the one channel you own outright when a platform changes its mind.