Reporting
Analytics and reporting
Reach, engagement and conversion in plain language, every month, with the next decision attached to each number.
A number without a decision is decoration
Most agency reports are built to look like work rather than to be used. Forty slides of platform screenshots, impressions in the millions, and nothing a business owner can act on. We write one document, and every figure in it carries the decision it led to — otherwise the figure does not go in.
The report separates two things that usually get mixed up: what the work produced, and what the business got. Reach and engagement belong to us; enquiries, calls and walk-ins belong to you. Both are reported, and where the connection cannot honestly be traced, we say so rather than claiming credit for a good month.
It arrives whether the month went well or not. A report you only receive after good months is not reporting.
What we will not do
No invented multiples, no vanity screenshots, no growth chart with the axis cut off.
What you get
One monthly document
Written in plain language, readable in ten minutes, with a decision attached to every number.
Work versus outcome
What we published and what it reached, separated from what the business actually received.
Source attribution
Where enquiries came from, as far as it can honestly be traced — and a clear note where it cannot.
A review call
Thirty minutes on what worked, what we are stopping, and what changes next month.
A live dashboard
For anyone who wants to look between reports, without needing to understand the platforms.
How the first ninety days run
Nothing here is a surprise on your side. This is the sequence, and roughly when each part lands.
| When | What happens | Your time |
|---|---|---|
| Week 1 | Measurement set up before the work starts — events, goals, call and message tracking. | Access |
| Month 1 | First report establishes the baseline. This is the number everything later is judged against. | 30 minutes |
| Monthly | Report, then a review call. Decisions from it go straight into the next calendar. | 30 minutes |
| Quarterly | A wider read on which channel is earning its budget, and an honest recommendation to shift or stop. | One hour |
Where it goes wrong
What most businesses get wrong.
Reporting activity, not outcomes
Impressions and posts-published measure effort, not results. The number that matters is what all that effort actually led to.
Vanity dashboards
A growth chart with the axis cut off impresses nobody who can read it. Honest numbers build far more trust than inflated ones.
Data with no decision attached
A report that doesn’t change what you do next is just homework. Every number should point at an action.
What good looks like
You’ll know it’s working when…
Where we’d start
We report what actually happened — reach, engagement and enquiries — in plain words, with the next decision attached to each number, so the report is worth reading.
- Every number carries the next decision
- Reporting in plain language, every month
- Reach, engagement and conversion traced to source
- What isn’t working gets cut — on the record
What we need from you
- ＋Honesty about which enquiries actually turned into work
- ＋Someone who answers the phone and can note where callers came from
- ＋Access to the platforms and the website
- ＋Ten minutes a month to read it
Questions
Can you tie every enquiry to a post?
No, and anyone who says they can is guessing. Word of mouth, signage and memory all overlap with digital. We report what is traceable and mark the rest as untraced.
What if a month is bad?
You get the same report, with what we think went wrong and what we are changing. That conversation is the reason the reporting exists.
Do we get the raw data?
Yes. Dashboard access is yours, and it stays yours if we stop working together.
Works well with
Rarely bought alone.
This craft does its best work paired with a few others — here’s what usually goes with it.
Strategy and quarterly review
A standing review that doubles down on what performs and quietly retires what does not, so the plan never goes stale.
Read →SEO and keyword research
The words your customers actually type, mapped to the specific page or video that should answer each one.
Read →Meta ad management
Campaign structure, copy, creative and daily budget management across Instagram and Facebook — run on your own ad account, in your name.
Read →Read next
Strategy and quarterly review
A standing review that doubles down on what performs and quietly retires what does not, so the plan never goes stale.
Meta ad management
Campaign structure, copy, creative and daily budget management across Instagram and Facebook — run on your own ad account, in your name.
Logo and brand identity
A mark, a palette and a type system, decided once, so that a year of posts reads as one company instead of twelve.